USA Pears Launches Month-Long Marketing Blitz
December 8, 2015 USDA has officially declared December as National Pear Month. Pear Bureau Northwest (USA Pears) is marking National Pear Month with a holiday-themed feature banner on the organization’s website and special holiday recipes. Also, retailers are featuring pear, wine, and cheese pairings across the U.S. and Canada in celebration of National Pear Month.
“All 10 varieties of Northwest-grown pears are as uniquely delicious as they are beautiful,” says Kathy Stephenson, marketing communications director for the Pear Bureau Northwest, a nonprofit organization representing nearly 1,600 pear growers in Washington and Oregon. “This season’s bountiful pear harvest is available in stores from coast to coast in perfect time to share during holiday gatherings and celebrations.”
A month-long social media campaign will include new recipes and serving ideas for 10 pear varieties, an Instagram contest, and multiple blog posts.
“We partnered with several food bloggers to capture the excitement and food trends happening in the blogging community,” Stephenson says. “Tasking these creative foodies with recipe development brings fresh ideas and introduces a new audience to USA Pears.”
With 168,000 followers, Lindsay Landis of Love and Olive Oil begins the campaign with a delicious post presentation of Marzipan Pear Hand Pies. Also joining the discussion during National Pear Month will be One Sweet Appetite with a network of more than 9,000 followers and The Little Epicurean with nearly 4,000 followers.
USA Pears is also hosting a #perfectPEARings sweepstakes on Instagram during National Pear Month. From Dec. 1-10, consumers are encouraged to post Instagram photos of creative pear snacks and pairings with hashtag #pearfectPEARings to win a box of fresh Northwest-grown pears. For contest details, follow USA Pears on Instagram, Twitter, or Facebook.
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